What Is Sowly

While we once savored garden-fresh produce, nowadays, our food mostly comes from supermarkets—a reflection of a modern consumer society fraught with ethical and sustainable challenges.

Among this, the farm-to-table movement is growing as consumers prioritize understanding the source of their food, emphasizing sustainability, boosting local economies, and strengthening food supply chain relationships. This renewed focus reflects a return to a time when understanding the origins of our food and supporting local producers were deeply ingrained in our lives.

However,many fail to grasp the broad impact of choosing to buy directly from farmers rather than large wholesalers. Without crucial information, making informed choices becomes challenging, hindering our connection with the journey of our food and those behind its production.

Empathy is the driving force behind action; without a connection, we lack the understanding necessary for change. But the food industry often neglects the crucial importance of comprehensively assessing and understanding the consequences of these choices presenting a hurdle to achieving genuine sustainability.

"For long-term systemic change to take root, we believe that change must commence at the unseen levels—the realm of thoughts, emotions, beliefs, attitudes, and behaviors. This conviction underscores the necessity of nurturing a culture rich in mindfulness and genuine empathy."

- Natalia & Julian (Sowly Cofounders)

This is where Sowly steps in.

To effectively revive these traditional practices, we are harnessing modern technology to measure, verify, and advocate for this renewed approach.

Data-driven measurement is essential as it offers transparency, builds trust, and showcases the impact of our food decisions, thereby stimulating demand and encouraging businesses to adopt sustainable methods.

Drawing from our experiences collaborating directly with farmers and leveraging our expertise as designers, sustainability experts, and anthropologists, we envisioned a world where every meal embodies a mindful choice, and each consumer actively participates in the food supply chain.

Our platform in development will combine digital storytelling to empathise with the heroes’ hands that cultivate the food that keeps us alive and data analytics to empower stakeholders—such as restaurants and businesses—with profound insights into the implications of their choices. This understanding propels them beyond mere observers, driving them to become engaged contributors, thereby promoting mindful consumption and sustainable living at our core.

For instance, imagine you seek a dining experience as a consumer. Through Sowly, you can utilize our platform to locate restaurants based on your impact criteria. Detailed information on food sources, soil health, farmer income, and labor practices empowers you to align your dining choices with your values.

Businesses, particularly restaurants, benefit significantly from Sowly by gaining invaluable data to improve operations and highlight their commitment to sustainability.

Farmers also thrive within this transparent ecosystem as the data shared through Sowly aids in enhancing sustainability practices, ensuring healthier soil, increased yields, and a more secure income.

Sowly aims to shift the farm-to-table concept into a movement rooted in sustainable living and conscious consumption by fostering connections and providing transparent insights. However, Sowly’s vision extends beyond farm to table movement. We envision a future where transparency and sustainability are core principles in all sectors of the food industry. By equipping all parties with essential tools, we aim to cultivate a culture of transparency, education, and collaboration.